THE HOLISTIC International Pravasi Sports Association (HIPSA), governing body of the Global Pravasi Kabaddi League, has onboarded Cornerstone Sport as its exclusive strategic commercial partner for Season 2 of GPKL.
The partnership will cover franchise acquisition as well as title and powered-by sponsorships for both the men’s and women’s teams.
Cornerstone Sport has been appointed following its strong track record in building scalable sports properties, securing marquee sponsors, and working closely with franchise-led league models across India.
The Global Pravasi Kabaddi League enters its second season with enhanced scale and structure after the successful debut edition, which was held under the name GIPKL (Global Indian Pravasi Kabaddi League). Season 2 will move forward under the unified global brand GPKL, with an expanded commercial and competitive vision.
As part of the partnership, Cornerstone Sport will work closely with HIPSA to identify, evaluate, and onboard franchise owners across key Pravasi markets in India and overseas. The mandate includes both Men’s and Women’s franchise categories, along with driving the acquisition of marquee sponsors for the upcoming season.
Speaking on the association, Kanthi D Suresh, President, HIPSA, said, “After the strong response to our launch season as GIPKL, we are excited to return as GPKL with an expanded, global vision. With both Men’s and Women’s franchises forming the core of Season 2, we are committed to inclusive, high-quality kabaddi. Cornerstone’s deep network and commercial expertise align perfectly with the league’s growth trajectory.”
Cornerstone Sport added, “We are thrilled to partner with HIPSA from Season 2 of the Global Pravasi Kabaddi League. The dual Men’s and Women’s team format, along with its Pravasi identity, gives GPKL a distinct and compelling position in the sports ecosystem. We look forward to bringing strong franchise owners and leading corporate partners on board.”
The Global Pravasi Kabaddi League aims to unite the global Indian Pravasi community through kabaddi, combining regional representation, elite competition, and a gender-inclusive league platform. With Cornerstone Sport now leading the commercial and franchise outreach, Season 2 is expected to build significantly on the momentum of the inaugural edition.
HIPSA is a not-for-profit organisation dedicated to promoting sports engagement, community development, and cultural connection among the global Indian Pravasi population. The organisation credits itself with playing a key role in getting the sport of kabaddi recognised in the Guinness World Records in March 2024.
