MUMBAI: The ninth edition of the FMSCI MMSC Volkswagen Ameo Cup was covered extensively and exclusively by GoQuest Digital Studios (GQDS) in the form of a web show, which has garnered 10 million views, Television Post reports.
GoQuest Digital Studios is the digital content studio arm of the Mumbai-based GoQuest Media Ventures.
Held across three cities over five months with 20 racers in contention, the Volkswagen Ameo Cup is India’s only one-make championship motorsports event. GoQuest was responsible for its end-to-end content development and distribution responsibility.
The show was made to look fast and entertaining on video for the viewers, bringing in the human element for the first time ever. It brought out the ballet-like passion and teamwork of those involved, coupled with cutting-edge racing technology and driving strategy by racers over the hard-fought tournament, making every episode come alive with a range of emotions and twists.
GQDS has gone regional by making the series in four languages, English, Tamil, Telugu and Malayalam and global too by distributing it across 50 countries. It associated with Discovery’s DSport for its television broadcast, Sharechat as its official social media partner and Jio Cinema as the official telecom partner to offer 360-degree engagement with audiences.
Further, Yupp TV was named as its OTT partner with its highest reach in South India and also for the Tamil speaking diaspora in North America. GirlsXP.com, a women’s lifestyle & fashion platform was also roped on board as its lifestyle partner, as the democratic racing series comprised 2 young women racers as well.
GoQuest Digital Studios director Darshan Bhatt told Television Post: “Witnessing an epic event such as the Ameo Cup and developing a show around it has been an exhilarating journey for all of us at GQDS! From the get-go, we wanted the series to be much more than just a racing show, focusing equally on the glamour, technology and the humane side of the world rather than just the podium finishes. Through our interactions with the drivers, crew members and other individuals involved in racing, we developed great respect to the contribution made by every member towards the eventual victory.
“We are glad that the show has been able to capture these dimensions well and the rave reviews from the audiences have validated our hard work. The show has delivered its final leg, and we are overwhelmed by the kind of response we have garnered from our audience. The series indeed has generated more interest in motorsports in the country.”
