GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 1,55,386 crore ($18.723 billion) in 2024, growing at 10.2%, with an incremental Rs 14,423 crore compared to 2023.
The GroupM TYNY report also unveiled several evolving trends for 2024.
Increasing influence of gen-alpha will drive distinctive marketing strategies
Attention Planning – customising insights for actionability
21% of television homes to be addressable in 2024
Sports to focus on immersive experience journeys
Brand marketing becomes more accountable on performance, breaking silos
Step-up on search
Ecommerce drives deeper into organisations
India’s general & modern trade getting digitized leading to rise of omni channel commerce
Rapid developments in AI will transform media, messaging, and measurement
AI & technology dominate the content landscape & creator economy
Importance of niche consumer segments will power the growth of micromarketing
With consent becoming critical, zero party data will empower various areas of marketing
