GUJARAT TITANS has extended its partnership Livpure, continuing as the team’s exclusive Water Purifier and Kitchen Appliance Partner for the upcoming IPL season.
Via the partnership, Livpure will leverage the scale and cultural relevance of cricket to strengthen its brand visibility and deepen engagement with younger, urban consumers.
The extended association marks a move in Livpure’s growing presence within the sports ecosystem. As the brand accelerates its expansion into the kitchen appliances category, the partnership will serve as a platform to build salience for its evolving portfolio of design-led home solutions among aspirational audiences.
Speaking about the partnership, Rakesh Kaul, managing director of Livpure, said, “Cricket in India is far more than a sport, it is a shared cultural emotion that brings millions of people together and shapes conversations across the country. For Livpure, this makes it a powerful platform to build deeper and more meaningful connections with consumers. Extending our association with Gujarat Titans allows us to tap into this high-engagement ecosystem while strengthening our relevance among new-age consumers. As we continue to evolve into a more holistic consumer brand, this partnership will play an important role in reinforcing Livpure’s positioning as a modern, dynamic brand aligned with the needs of today’s India.”
