Mattel India is debuting its ‘You Can Be Anything’ film featuring Harmanpreet Kaur, the India women’s national cricket team captain.
All year long in celebration of the brand’s 65th anniversary, Barbie is putting a spotlight on inspiring stories shaping the future. With the belief that “You Can Be Anything,” the brand is proud to welcome Harmanpreet as a role model.
Harmanpreet joins a distinguished community of Barbie role models, who inspire a vision of possibility and achievement across diverse fields, championing the need for positive influences by emphasizing that “you can be what you can see”.
Harmanpreet is a transformative figure in the Indian women’s cricket team. Her dynamic playing style, exceptional leadership, and remarkable consistency, especially in World Cups, have elevated the profile of women’s cricket in India and significantly contributed to the sport’s growing global popularity. By amplifying the stories of trailblazers and championing the momentum surrounding women in sports, Barbie hopes that young girls can be inspired to stay in sports and pursue their passions.
“The brand purpose of Barbie is to inspire the limitless potential in every child. When a child plays with Barbie, they play out their dreams and imagine they can be anything. This in turn puts the brand in a powerful place to be able to empower children to unlock a variety of possibilities for the future. In line with this purpose, we are thrilled to partner with Harmanpreet Kaur. This partnership allows us to continue to shine a light on inspirational women doing amazing things, thereby empowering the next generation!,” says Aditi Ravichandar, head of Marketing, Mattel India.
As part of this partnership, Barbie presents the ‘You Can Be Anything’ film featuring Harmanpreet alongside five young Barbie fans. These children were selected through a nationwide Barbie You Can Be Anything Tour held exclusively at Hamleys. This initiative encouraged kids to showcase their talents and explore various careers, directly engaging them in the spirit of the campaign.
“It’s an honor to collaborate with Barbie and serve as a role model for young girls across India. Like the support I received from my father, I believe in nurturing young minds with positive influences like Barbie, empowering them to believe in their dreams without limits. Together, we aspire to motivate and uplift the next generation to realize their fullest potential”, says Harmanpreet.
