CHANDIGARH: Sparx, the popular sports shoe brand owned by Relaxo, is the official footwear partner of Pro Kabaddi League team Haryana Steelers for the 2018-19 Season. Sparx as the official footwear partner for the season, chose to associate with the team due to the strong connect the team has with the masses across rural and urban India and for having its home base in Haryana, which is the hub for the sport of Kabaddi. The brand also embodies the spirit of sportsmanship and ruggedness, which is synonymous with the sport, making the Steelers and Sparx, the perfect fit.
As footwear partners for the season, Sparx provides the Steelers with footwear on and off the mat and their logo is occupies space of prominence on the home and away kits through the season. The Sparx brand was also featured on branding collaterals at the Steelers’ home matches.
Relaxo Footwears Ltd ED Gaurav Dua commented on the partnership: “We are very happy to associate with team Haryana Steelers, for the current season of Pro Kabaddi League. This is a sport that has long been associated with strength and endurance similar to the attributes of our brand. Kabaddi is well followed across the length & breadth of the country and we would like to associate with the sport to engage with our audience to further strengthen the brand presence. We wish all the players the very best for this season and look forward to many more such successful associations.”
JSW Sports CEO Mustafa Ghouse said: “Sparx is a welcome addition to our growing family of partners this season. Like us, their endeavour too is to reach out to the masses with a good product and we believe this is a partnership that will benefit the both of us.”
Interestingly, Sparx is endorsed by Bollywood actor Akshay Kumar, who happens to be one of the co-owners of a rival PKL team, Bengal Warriors.
