BENGALURU: JSW Sports owned Haryana Steelers Monday announced a multi-year partnership with global nutrition and weight management company Herbalife Nutrition as the VIVO Pro Kabaddi League franchise’s principal sponsor.
The Steelers will be Herbalife’s first ever association with a Kabaddi franchise and sports team in the country.
Herbalife will be the Steelers’ official nutrition partner, and will provide the team with nutritional supplements, professional advice and technology based on their years of research to elevate the performance of the team on the mat.
Ajay Khanna, vice president and country head, Herbalife Nutrition India, commented: “We are very excited about our partnership with the Haryana Steelers. Kabbadi is rooted in India’s landscape and it is great to see the sport gaining strength and recognition. Our vision is to make the World Healthier and Happier, and we are proud to be able to share our vision, to make a difference in a sport that exemplifies Make in India.”
“We are delighted at partnering with Herbalife Nutrition for the upcoming season. The organization has had a long tradition of focusing on creating a healthy lifestyle, a vision, we as a sports team, believe in. They’ve also associated with teams like LA Galaxy and some of the world’s top athletes. And the fact that Steelers will be the first sports team in India to be on the roster of Herbalife makes the association even more special,” said Mustafa Ghouse, CEO, Haryana Steelers.
The global nutrition giant has previously partnered with Indian sportspersons Virat Kohli, Mary Kom and Manika Batra, amongst a host of others.
The Steelers commence their season 6 campaign against Puneri Paltan later Monday in in Chennai and continue on to their home leg against Season 5 finalists Gujarat Fortunegiants on Saturday, 12th of October.
That game will be followed by games against UMumba (October 13), Puneri Paltan (October 14), Jaipur Pink Panthers (October 16), UMumba again (October 17) and end their home leg against Delhi team, Dabang Delhi on October 18th.
