HERBALIFE INDIA has extended its association with the Board of Control for Cricket in India (BCCI), continuing as the official nutrition partner for the Women’s Premier League (WPL) 2026 season.
Through the partnership, the health and wellness company will keep supporting elite athletes by highlighting the importance of science-backed nutrition in improving performance, stamina and recovery.
Herbalife has a strong global footprint in sport, sponsoring more than 150 athletes, teams and leagues worldwide. In India, the brand supports leading athletes across cricket, badminton and table tennis, including Yashasvi Jaiswal, Smriti Mandhana, Lakshya Sen, Manika Batra and Palak Kohli.
According to the company, Herbalife’s commitment to sport spans major multi-sport events such as the Olympic Games, Commonwealth Games and Special Olympics Bharat, reflecting its focus on nutrition as a key driver of sporting excellence.
Herbalife India managing director Ajay Khanna said, “India’s women’s sports revolution with TATA WPL at its epicenter signals a transformative era for athletic excellence and gender equity. Herbalife proudly continues its association with BCCI as Official Nutrition Partner, arming elite cricketers with science-based nutritional products to optimize performance, endurance, and recovery on this world-class platform. It’s our privilege to drive this momentum and shape the future of women’s cricket.”
BCCI secretary Devajit Saikia added, “The WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Herbalife brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”
