LOS ANGELES: Herbalife Nutrition has announced the renewal of its multi-year sponsorship with international football superstar Cristiano Ronaldo, extending their relationship that first began in 2013, to 2021.
Through the sponsorship, Herbalife Nutrition will maintain the exclusive rights to promote Ronaldo in connection with the nutrition, wellness and sports performance products category.
Herbalife has a prominent athlete roster in India, with cricket captain Virat Kohli, badminton star Saina Nehwal, legendary boxer MC Mary Kom, tennis player Somdev Devvarmann, squash player Dipika Pallikal and Paralympian Girisha Hosanagara Nagarajagowda endorsing its products.
“Cristiano is in a league of his own as one of the most celebrated athletes of our time. He shares our commitment to nutrition and fitness, and believes in our purpose of making the world healthier and happier which is what makes this partnership so special,” said Rich Goudis, CEO, Herbalife Nutrition.
In 2013, Herbalife Nutrition launched Herbalife24 CR7 Drive in collaboration with the Portuguese captain, a sports drink designed “specifically to meet the nutritional needs of the global soccer legend and benefit athletes of all levels”.
For the record, Herbalife Nutrition sponsors more than 190 sporting events, teams and athletes around the world.
