NEW DELHI: Hisense has appointed cricketer Ravindra Jadeja as the Chinese consumer electronics and home appliances major’s brand ambassador for the Television, AC, and Refrigerator categories.
Jadeja is the company’s first ambassador in the Indian market. This strategic partnership underscores Hisense’s dedication to “excellence, versatility, and innovation, reflecting Jadeja’s remarkable skills and popularity among young and aspirational consumers”, per an official release.
Incorporating an Jadeja into its brand ambassador portfolio is a big step for Hisense as the company continues to expand its presence in the Indian market. This partnership also strengthens its association with the worlds of sports and entertainment, showcasing the brand’s dedication to connecting with its consumers on a personal and meaningful level.
Commenting on the collaboration, Pranab Mohanty, CEO of Hisense India, expressed his enthusiasm, stating, “We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the Television, AC, and Refrigerator categories. This announcement is strategically timed with the cricket world cup starting in India soon and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds.”
With this announcement Hisense is also rolling out its campaign “Perfecting the perfection” with Jadeja in his first appearance with Hisense products like Television, AC, and Refrigerator. In this consumer engagement program, participants can win a 4K Hisense Smart TV.
In this festive season Hisense is ready to roll out a slew of new and innovative TV’s like the U7K, U6K and E7K which will bring the stadium experience to home for enjoying the upcoming Cricket World Cup.
