NEW YORK: Horizon Media, which lays claim to being the largest U.S. media agency, Monday announced the launch of the newest company under Horizon’s portfolio of marketing services – Horizon Sports & Experiences (HS&E).
HS&E will be led by the team of David Levy, founder of Back Nine Ventures, LLC and former president of Turner, and Chris Weil, former chair & CEO of Momentum Worldwide, who will serve as co-CEOs and equity partners in HS&E.
As per an official release, the new firm, which includes the merger of Horizon’s Scout Sports and Entertainment division, was created to provide a differentiated and comprehensive approach for clients engaging in sports and experiential marketing. Michael Neuman, head of Scout, will become EVP of HS&E, reporting to Levy and Weil.
With a fully-integrated service model, Horizon Sports & Experiences will include a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation. In addition, given the transformative impact that Web3 and the metaverse are expected to have in both the sports and experiences arenas, Horizon Media’s recently launched metaverse consultancy, Chapter & Verse, will be merged into the expanded offerings of HS&E.
“As marketers seek more integration and more connections with the consumer, we are always seeking ways to evolve ahead of the landscape to meet those needs, and Horizon Sports & Experiences will do just that — building on the foundation that Scout created and introducing a new and expanded suite of services that will be vital for where the market is going,” said Bill Koenigsberg, CEO and founder of Horizon Media. “What we have created here will bring a unique – and complementary – combination of sports, experiential, and media capabilities and expertise under one tent that will be a marketer’s dream. Further, I am thrilled about the game-changing work that we will do with two industry powerhouses like David Levy and Chris Weil, who join me as partners in HS&E and enter the Horizon family with an incredible list of accomplishments behind them and nothing but open opportunity to lead, create, and grow ahead of them.”
The launch of Horizon Sports & Experiences comes on the heels of Horizon Media’s recent announcements, including the launch of B2B consulting services firm Green Thread, as well as the acquisition of First Tube Media, also specializing in hybrid cultural experiences and which will work closely with HS&E.
