Indian active lifestyle brand HRX, co-owned by Hrithik Roshan, has launched a new campaign titled ‘Built For Sweat, Designed For Life’, introducing Triptii Dimri as the female face of the brand to strengthen its appeal among women consumers.
The campaign film features Hrithik Roshan and Triptii Dimri in everyday scenarios — including workouts, yoga sessions, coffee runs, quick city errands, and even a dance face-off — showcasing how HRX products support a range of activities, from fitness routines to casual outings. The campaign also reinforces the message that sportswear can be both functional and fashion-forward.
HRX co-founder and actor Hrithik Roshan said, “We at HRX have aspired to build a brand that would be the everyday companion in your journey towards health and fitness. I’m happy to be collaborating with Triptii, and welcome her to the HRX family. Together with this campaign, we hope to strengthen HRX’s positioning as a brand for everyone, designed to blend high-performance functionality with style.”
Actress Triptii Dimri added on her association with HRX, “I’m delighted to be associated with HRX at a time when the brand is expanding its focus on both activewear and athleisure in India. HRX offers styles that not only perform well at the gym but also make a statement in everyday life. I’m excited to join Hrithik in this campaign that celebrates movement, individuality, and effortless style.”
Myntra CXO Suman Saha said, “HRX has consistently been a frontrunner in the active and athleisure wear segment on Myntra. This new campaign perfectly articulates HRX’s strategic evolution to meet the dynamic needs of the modern Indian customer by seamlessly blending high-performance functionality with fashion. With the addition of Triptii Dimri alongside Hrithik, we are reinforcing Myntra’s commitment to offering a diverse and compelling portfolio of brands that truly resonates with our fashion-forward audience across the country. This move is key in solidifying HRX’s position as a lifestyle choice, not just a fitness one.”
