MUMBAI: Danish sports retail giant hummel is all set to foray into India with physical stores across metro cities as well as a country-specific e-commerce website this year.
To up its marketing efforts, it has named Hindi film actor Kartik Aaryan as its brand ambassador in India.
“We are very happy to be associated with one of the most talented stars in Bollywood. He has made his own mark via sheer hard work and talent. His persona perfectly resonates with the cheerful hummel approach of inclusiveness”, hummel India MD Soumava Naskar said.
“hummel needs no introduction. I have always been a big fan of the brand and now when it is in India, I am super excited to be its face. hummel appeals to my style sensibilities, it is bold, fashionable, creative, youthful and I am looking forward to flaunting the cool chevrons”, Aaryan added.
Last year, hummel had said that it was on the lookout for strategic partners to get a better grip on the Indian market in terms of people and the business and economic ecosphere. It had tied up with the likes of Jabong and Myntra as part of initial beta testing.
