HYDERABAD: Hero Indian Super League champions Hyderabad FC have partnered with city-based marketing agency – Bend The Spoon Marketing – ahead of the 2022-23 season.
With the ISL action returning to Hyderabad after a two-year hiatus owing to the global pandemic, Hyderabad FC will be working on various activations and promotions throughout the city all around the season. Alongside BTS Marketing, HFC aims to achieve an increased engagement off the pitch and develop an even closer bond with the city.
Speaking about the partnership, Varun Tripuraneni, co-owner, Hyderabad FC, said: “We are excited to collaborate with Bend The Spoon Marketing from Hyderabad. Our aim is to establish a strong bond with our fanbase for what is a massive season coming up for all of us. The Indian Super League will bring with it, a football fever to the city and we are eager to build on this buzz and make the most of the upcoming season.”
Speaking about the partnership, Prateek Chakrabarty, CEO, Bend The Spoon Marketing, said, “We at Bend The Spoon are as passionate about football as we are about the city of Hyderabad. Partnering with Hyderabad FC gives us a great opportunity to restore footballing glory to the city, while also exercising exciting activation ideas that marry the unique charm of this city with the beautiful game.”
