HYROX, the global fitness racing event, has announced a partnership with Atmosphere TV, a streaming television platform for businesses, to stream all HYROX Majors and Regional Championships across the 2025 and 2026 seasons. The collaboration will bring HYROX competitions to more than 60,000 bars, restaurants, gyms, and retail locations worldwide.
This marks the first time HYROX events will be streamed globally beyond digital platforms, taking the sport directly to fitness-minded consumers in real-world social environments.
Atmosphere TV, which reaches over 150 million viewers monthly, delivers dynamic, sound-optional programming designed for viewing outside of the living room. HYROX on Atmosphere will feature live event coverage, highlights, athlete profiles, and training content, offering year-round visibility and deepening fan engagement.
The 2025 HYROX season begins this October, with the first live broadcast streaming from the HYROX Hamburg Major in Germany. Participating businesses will enjoy free access to the streams throughout 2025 and 2026.
HYROX co-founder and CMO Moritz Furste said, “As HYROX is building out the professional sport, distributing our Elite 15 Majors through Atmosphere allows us to reach core and new audiences as well as servicing HYROX Training Clubs around the world with best in class Fitness Racing.”
Atmosphere TV CEO Blake Sabatinelli said, “HYROX is one of the fastest-growing sports communities in the world, showcasing incredible athletes pushing their physical limits in a uniquely accessible format. Bringing these inspiring competitions to Atmosphere’s audience isn’t just about entertainment. It’s about introducing people everywhere to the passion, grit, and determination that define this sport.”
