NEW DELHI: With the FIFA World Cup 2018 set to begin later Thursday, South Korean auto major Hyundai Motors announced a creative digital campaign called #SaveMyGame for all football fans in India.
The campaign will be conducted throughout the World Cup. Fans can ‘Save Their Game’ by giving a missed call on a special Hyundai Football Fan Helpline and create an entertaining experience for their interruption (like a family member or a friend). The nominated person of the lucky winners will be invited by Hyundai India and get an opportunity to be a part of several exciting activities such as interactions with well-known Radio Jockeys, TV stars or an E-voucher which can be used to avail a movie ticket, Spa, Dine out or Test drive of a Hyundai model during the selected match timings.
The FIFA World Cup is one of the biggest sporting event that unites millions of fans in a collective exhilarating football experience across the world and Hyundai’s ‘Save My Game’ will provide lucky winners a brilliant experience while cheering for their favourite teams.
More than 100 Fan Helpline diallers will get a chance to ‘Save Their Game’ on each match day. The Helpline number will be active from 9:30 AM to 2:30 PM on all match days.
Besides this contest, Hyundai plans to create ‘Home Dug Out’ experiences for 15 football fans across India at their homes in a unique fan engagement initiative. These home dug out zones will have live screening of a match from the 2018 FIFA World Cup, with Hyundai and FIFA merchandise, cheering kit and more, made available for the fans and their fellow football enthusiasts.
The third major announcement for the tournament was the launch of the ‘Guess The Winner’ contest which will be held from the quarterfinals to the finals stage. Winners will be gratified with prizes such as Smart TVs and Speakers.
“Hyundai has a long-standing history in football as a proud Automobile Official Partner of FIFA since 1999. Football is not just a sport, it’s an emotion full of passion and joy. As a dynamic and modern premium automotive Brand, Hyundai has always connected with youth and sport enthusiasts globally. The upcoming 2018 FIFA World Cup is a big moment for all football fans in India and across the world. We are committed to supporting football by providing fans with unique and enjoyable experiences in the same way as we are committed to caring for our customers by ensuring special and rewarding Hyundai Ownership Experiences. We are confident that #SaveMyGame will strike an instant chord with both the fans and their friends and family by adding ‘Brilliant Moments’ to their lives and helping us become lifetime partners in automobiles and beyond,” Puneet Anand, senior general manager & Group head for Marketing, Hyundai India, said during the campaign launch in the capital.
Hyundai Motor has been associated with FIFA as its Official Automotive Partner since 1999 and was in the news recently for providing 530 vehicles to assist with the logistics operations during the tournament in Russia.
