MANCHESTER: Premier League champions Manchester City declared on Wednesday a multi-year partnership with betting firm Marathonbet, the club’s first ever association with an online bookmaker and it also covers Manchester City Women.
According to the contract, Marathonbet, a subsidiary of European online betting group Panserve, is expected to provide matchday betting offering with branded betting kiosks for fans at the Etihad Stadium. It will also showcase exclusive digital content themed around City’s fixtures and pre-match previews. Fans will also stand a chance to win ‘money-can’t-buy’ experiences through the partnership. The company logo will be seen across the stadium and on matchday interview backdrops.
Damian Willoughby, senior vice president of partnerships at City Football Group, said: “We are delighted to welcome Marathonbet to Manchester City. Marathonbet shares our commitment to providing fans across the world with the best possible matchday experience, whether that’s at the Etihad Stadium or following around the world through digital platforms.
“Marathonbet has a great history of innovation and we excited by their plans to engage with City fans through this new partnership.”
Natalia Zavodnik, chief executive officer at Marathonbet, said: “We are delighted to be able to announce this global partnership with one of the most exciting clubs in world football. The club share our ideas of innovation and providing their supporters and football fans alike with extraordinary odds, markets and experiences; something we saw with their record breaking 2017/18 season.
“This announcement is a marker of our intention as a global brand and we can’t wait to get started.”, he signed off.
