INTERNATIONAL CRICKET COUNCIL (ICC) has announced a multi-year partnership with Marriott Bonvoy aimed at enhancing the experience of fans attending its global events, by offering access to premium accommodation when travelling to watch international cricket.
Under the agreement, Marriott Bonvoy becomes the ICC’s official accommodation partner through to 2029. The partnership covers all ICC men’s events, starting with the ICC Men’s T20 World Cup 2026, which will be hosted in India and Sri Lanka from 7 February.
By combining the worlds of sport and travel, the partnership will tap into Marriott Bonvoy’s worldwide network of more than 450 properties across key host destinations, catering to fans, teams, officials and ICC stakeholders.
Spectators attending ICC events will be able to book stays across Marriott Bonvoy’s extensive portfolio and access exclusive experiences through official travel packages offered via ICC Travel and Tours.
The partnership will also extend to selected ICC events and conferences, with opportunities for bespoke cricket-led content, local activations and deeper engagement with members.
ICC chairman Jay Shah said, “We are thrilled to welcome Marriott Bonvoy into a partnership that reflects a shared ambition to redefine how fans experience the game of cricket. By combining the global reach of our game with Marriott’s portfolio of world-class destinations, we are creating a powerful platform that connects cricket and memorable travel experiences across leading cricketing nations. Marriott Bonvoy’s addition as a sponsor to our portfolio also reinforces the ICC’s long-term vision of working with respected global brands that go beyond visibility to deliver meaningful value to fans. Together, we see this partnership as a means of deep fan connection.”
ICC CEO Sanjog Gupta shared, “The ICC is committed to elevating the experiential standards of Cricket’s pinnacle events. While the athletic spectacle is central to a fan’s experience, the lifestyle, hospitality, travel and cultural components are essential too. We hope to leverage the partnership with Marriott Bonvoy to develop and deploy varied travel & hospitality experiences to enhance fan delight at our events and help turn moments into lifelong memories. ICC events are hosted across the world and fans cover thousands of miles to experience the allure of these cultural spectacles. Marriott Bonvoy’s international footprint, customer focus and commitment to delivering elevated experiences make them a natural partner in our endeavour to grow the allure and make our fans’ journeys more enriching.”
Marriott International president, asia pacific excluding china Rajeev Menon commented, “Cricket’s dominance as a sport has the power to unite the fans across different countries. We’re now bringing the power of Marriott Bonvoy to over two billion fans and delivering bespoke cricket experiences to our 260 million Marriott Bonvoy members. The partnership will allow us to push the boundary and deepen engagement in India, Australia, New Zealand and Sri Lanka where the love for cricket runs deep.”
Marriott International president – europe, middle east and africa Satya Anand added, “Cricket has been a lifelong passion for me, and like millions of fans, I’ve felt how the game brings people together across borders and generations. Partnering with the International Cricket Council allows Marriott Bonvoy to turn that shared passion into unforgettable journeys, giving our members around the world unmatched ways to experience ICC events, both on and off the pitch. As we celebrate this milestone in India today, we’re excited to welcome fans to our hotels and to new, exclusive moments that bring the thrill of cricket even closer.”
