BENGALURU: Health food platform EatFit, housed under Curefoods, has announced its partnership with ICC for the upcoming Men’s T20 World Cup.
EatFit will be ICC’s official online food partner. Through this collaboration, EatFit aims to convey its ethos and the message of healthy food eating to a larger global audience.
For the next few months, EatFit will “celebrate the joy of cricket” and will be designing a menu, especially for the World Cup. This menu will include healthy and tasty food options across cuisines while keeping in mind the nutrition and calorie intake and will be available for users online on Eatfit.in. As part of the partnership, 100 EatFit customers will have the opportunity to win tickets to the Men’s T20 World Cup.
EatFit will be launching a large TV, on-ground and social media campaign to reach millions of people through the platforms of Hotstar & Star Network. The campaign will include EatFit brand ambassadors Varun Dhawan and Mithila Palkar to further convey their belief in sustainable eating and inculcate the habit of nutritious food ordering in users.
This campaign will promote the love for cricket and food, and the need for people to follow a tasty but conscious diet while raising attention towards the health of people.
Ankit Nagori, founder of EatFit, opined: “This partnership between EatFit and ICC marks the happiness of enjoying the highs and lows of cricket with nourishing food, among all its audience. Starting with the Men’s T20 World Cup, I hope to build a robust collaboration with ICC in the future and would love to continue this partnership year on year. EatFit is the best repeatable food brand in India that users can rely on daily. With ICC showing a strong belief in EatFit, we want to convey the EatFit ethos to a large audience and give a chance to users to honour the same.”
Anurag Dahiya, chief commercial officer, ICC, said: “We look forward to working this partnership with EatFit on this cricketing extravaganza.”
Partnership highlights
Through this partnership EatFit aims to convey its ethos of healthy food eating to a larger global audience
The brand will conduct large TV and social media campaigns with EatFit brand ambassadors Varun Dhawan and Mithila Palkar and share the love and joy for cricket and healthy food across millions
100 EatFit users will win a free ticket to the ICC Men’s T20 World Cup through its Cricket Mania offers
