INDIAN INSTITUTE OF MANAGEMENT (IIM) Mumbai, in partnership with the International Institute of Sports & Management, has introduced a Postgraduate Diploma in Sports Management (PGDSM), a one-year programme designed to develop industry-ready professionals for India’s sports ecosystem.
Aimed at working professionals, aspiring sports executives, entrepreneurs and former athletes, the course blends foundational management education with specialised insight into the sports industry. The curriculum spans sports marketing, league and event management, sponsorship, governance, analytics, media, finance, operations and infrastructure development.
Delivered over 12 months in a blended format, the programme combines weekend online sessions with four compulsory campus immersion modules at IIM Mumbai. According to the official release, participants will engage in live case studies, industry-led projects, business simulations, expert mentorship and practical exposure to real-world challenges across the sports sector.
Applicants must hold a bachelor’s degree with a minimum of 60 per cent marks and have appeared for CAT, GMAT, GRE or IMAT. Exceptional sportspersons and coaches may be considered for eligibility exemptions. The application deadline is 15 March, with the IMAT examination scheduled for 22 March. Classes are set to commence on 6 April. The programme fee is Rs 8.5 lakh, plus applicable taxes.
IISM founder and director Nilesh Kulkarni said, “This collaboration between IIM Mumbai and IISM represents a major step forward in professionalising sports education in India. By combining IIM’s academic excellence with IISM’s deep industry connect, we are creating a platform that will nurture capable, ethical, and future-ready leaders. Our objective is to bridge the gap between management theory and sports practice, and empower young professionals to drive India’s sporting ambitions with confidence and competence.”
IIM Mumbai director Prof. Manoj K. Tiwari added, “The Indian sports sector is witnessing unprecedented transformation, driven by commercialisation, globalisation, and technological innovation. The Postgraduate Diploma in Sports Management has been designed to equip participants with strong analytical, managerial, and strategic skills. Through this programme, we aim to develop professionals who can lead sports organisations with integrity, insight, and global perspective.”
