LONDON: IMG ARENA, a leading sports data and technology business, announced Monday a strategic investment in Swedish computer vision specialist Signality.
Providing IMG ARENA with a controlling interest, the investment will enhance IMG ARENA’s data collection capabilities with leading computer vision and camera technologies.
Combined with IMG ARENA’s leading products, extensive network, and operational scale, Signality’s deep tech, cloud-based platform, which uses artificial intelligence to extract highly accurate sports event tracking data in real-time, provides sports leagues and federations, and ultimately fans, an enriched experience, driving greater fan engagement content solutions.
Established in 2016, the Swedish-based company will become part of London-headquartered IMG ARENA with continued oversight from co-founders Mikael Rousson and Michael Hoglund.
IMG ARENA is a sports content and technology hub serving the sports, sports betting and sports media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World Tour PGA Tour, MLS and the FA.
