LONDON: Global sports, events and entertainment agency IMG Tuesday announced the debut of IMG Arena, an evolution of its sports betting business.
IMG Arena, which sits within the IMG Media division and is headquartered here, will work with more than 250 sportsbook operators worldwide, providing services that include 24/7 live streaming and on-demand virtual sports products.
Its data collection system, which have become part of the company’s portfolio since investing in Leap Gaming in June, claims to offer live data delivery from the action to the end user in less than a second.
IMG’s expertise in sports betting dates back to 2012, when it began developing a client and partner base of tier one betting operators and rights holders. Since then, IMG has created partnerships with more than 40 leading federations, including the ATP, MLS, Serie A, NHL, EuroLeague and the US Open.
IMG Arena is led by senior VP and MD Freddie Longe, whose career with the sports management company has spanned more than 12 years. Longe is supported by a senior team that includes industry veterans Max Wright and Brad van Wely.
Longe said: “Backed by the considerable global scale, network and resource of IMG, IMG Arena will build on our existing advantages and well-developed offering to positively disrupt the market, with a strong fan-first innovation pipeline that drives incremental value to our clients and customers. The move to IMG Arena underlines the business’s aggressive growth plans and a desire to expand our footprint in a range of worldwide markets, including the US as the region continues to regulate.”
IMG Arena processes official data for more than 45,000 sport events per year. Among these data services are its tennis feeds, incorporating the ATP, WTA and ATP Challenger Tours, as well as three of the Grand Slams: Roland Garros, Wimbledon and the US Open. Data is entered directly from the umpire’s chair, meaning real-time, official, point-by-point data goes from court to fan in less than one second.
IMG Arena’s premium, multi-sport streaming portfolio features a broad range of high-profile properties, including the English FA Cup, Football League and EFL Cup, Serie A and MLS (football), Roland Garros and US Open (tennis), EuroLeague (basketball) and NHL (ice hockey). In 2017, the business delivered more than 70 million hours of content amongst 39 million viewers.
