LONDON: IMG has appointed Luke Organ as senior vice president of Global Partnerships for its media business.
In the new role, Organ will oversee brand partnership sales for IMG’s media assets, such as its live sports channel for airlines and cruise ships Sport 24, as well as key media business partners, including EuroLeague, World Table Tennis, PGL (Professional Gamers League) Esports, Global Esports Federation, EVO, and more. He will also focus on identifying and leveraging opportunities to introduce IMG’s extensive range of capabilities and expertise to new rightsholders and brands.
Organ, who most recently served as Right Formula’s managing director, EMEA and APAC, will be based in London, reporting into Robbie Henchman, president of Global Partnerships for IMG and On Location, and Chris Guinness, executive vice president and head of Commercial Worldwide for IMG’s media business.
With more than 20 years in the sports marketing industry establishing partnerships with federations, rightsholders, key government stakeholders and brands, Organ brings extensive brand sponsorship experience, expertise and relationships to IMG.
Prior to his role at Right Formula, Organ worked for Aston Villa FC and Wasps RFC.
