Sports data and technology company Genius Sports Wednesday launched an new identification solution, FanHub ID.
The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.
With an approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline.
Per the company, the new FanHub ID offers a single, unified profile for millions of sports fans, enabling customers to find their audience in contextually relevant content across programmatic and digital channels.
“Sports fans make up the world’s most passionate audiences, but marketers and content owners still struggle to identify, measure, and engage their fan personas,” said Manny Puentes, GM of Advertising at Genius Sports. “FanHub ID gives them the ability to activate fan data to enable long-term loyalty.”
The new technology will be rolled out and made available to all existing Genius Sports customers.
FanHub ID highlights, per a company release
Privacy-compliant solution builds unique, first-of-its-kind sports-based fan profiles with proprietary data signals, like sports app sign-ins, live streaming data, fan engagement, and league & team interactions
Empowers marketers and content owners to better understand their existing audiences and create fan-based segments
Enables unified personalisation, measurement and 360º customer journey insights
