RIYADH: The Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) have announced a new five-year production partnership with IMG, a global sports, events, and representation company, for the Roshn Saudi League (RSL), King’s Cup, and Saudi Super Cup, starting from the 2024-25 season.
This season will mark a significant shift for the SPL and SAFF, as IMG takes on the role of broadcast producer for the RSL, King’s Cup, and Saudi Super Cup, in partnership with the SPL and SAFF, combining the expertise of local partners with IMG’s world-class production experience and capabilities. The strategic collaboration will ensure best-in-class production quality, innovation and consistency across all RSL, Saudi Super Cup, and King’s Cup matches.
The 2024-25 season broadcast of the RSL, King’s Cup, and Saudi Super Cup will feature more dynamic storytelling and captivating content that highlights the excitement of the matches and celebrates the rich culture and passion that drive the sport. This will enable partners to offer deeper insights, as well as more engaging and entertaining narratives, enhancing the viewing experience for fans around the world and fostering a deeper connection with the league.
As part of the production partnership, SPL and SAFF will serve and act as the host broadcaster for the King’s Cup and Saudi Super Cup. This collaboration ensures that these competitions will benefit from the same high standards of production quality and distribution expertise, further enhancing the viewing experience for fans both domestically and internationally.
IMG will also help SPL and SAFF to implement advanced remote production technologies, allowing leading producers to oversee matches across multiple cities on the same day, ensuring that the highest production standards are maintained regardless of location.
