Sunday’s humdinger of a match between arch-rivals India and Pakistan attracted 13 million concurrent users on Disney+ Hotstar.
India and Pakistan faced each other in Asia Cup 2022 after over 10 months since the two sides clashed in the ICC T20 World Cup 2021.
The concurrent viewership for the Asia Cup clash between the two teams has surpassed the their ICC T20 World Cup 2021 game which had 12.8 million concurrent users on the platform.
Interestingly, across the border, Pakistan’s leading e-commerce platform Daraz registered peak digital viewership of 21 million. Reason: Daraz was providing its streaming service for free for Pakistani viewers.
The ICC Cricket World Cup semi-final game between India and New Zealand holds the record for having the highest concurrent users with 25.3 million users tuning in to watch the match on Disney+ Hotstar.
Featuring India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, and Hong Kong, the ongoing Asia Cup runs through to 11th September.
