MUMBAI: SonyLiv, the premium VoD service from Sony Pictures Networks India (SPN) and host Indian broadcaster of India’s ongoing tour of Sri Lanka, is showcasing the series live across six different languages – Hindi, English, Tamil, Telugu, Malayalam, and Bengali.
The series, which began on July 18 and runs through till July 29, comprises three ODIs and three T20s.
For the series, SonyLiv has on-boarded 50+ advertisers, including brands such as Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance and GoDigit, among others. SonyLiv has also locked sponsorship deals with brands such as Vimal, Betway, WazirX, and Swiggy.
Ranjana Mangla, sr. VP and head of Ad Revenue, SonyLiv, said: “We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform.”
The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from July 23.
