INDIAN SPORTAINMENT and talent management platform LegaXy has entered the Middle East and North Africa (MENA) region through a strategic partnership with UAE-based Optima Sports and Capital.
This marks LegaXy’s first international expansion.
The stated aim of the partnership is to create an integrated sports management ecosystem across MENA, covering athlete representation, brand partnerships, experiential initiatives, and original content. It launches with the signing of Ahmad Skaik, the UAE’s top-ranked professional golfer, as its first exclusive regional athlete.
Skaik said: “This partnership comes at an important moment for Emirati golf. LegaXy and Optima bring a long-term vision that goes beyond performance, focusing on brand, impact, and global presence. I’m proud to represent the UAE as we build something meaningful together.”
Optima Sports and Capital chairman Sachin Kerur nooted,”LegaXy has set a strong benchmark in athlete brand building. Combining their global sportainment approach with our regional expertise allows us to create a world-class platform rooted in the Middle East. Signing Ahmad Skaik reflects our commitment to credibility, excellence, and regional talent.”
LegaXy founder & CEO Amitesh Shah added:”MENA is one of the most exciting sports markets globally. Ahmad represents the professionalism, ambition, and international outlook we believe will define the region’s next generation of athletes.”
Mohammed Sirajuddin, Founding Advisor, LegaXy, said,”The UAE’s evolving sports ecosystem offers a strong platform for global growth. Our partnership with Optima brings the local insight required to create new opportunities for athletes and brands.”
LegaXy currently has cricketers Yuzvendra Chahal, Harshit Rana, Harbhajan Singh and Ishant Sharma on its talent roster.
