Sports rights management agency Infront has announced a strategic collaboration with Audiencerate, a Microsoft partner whose Martech solutions are available on Azure Marketplace.
This partnership aims to accelerate digital transformation and innovation in data management and utilization in the sports world. Additionally, it will enable Infront to enhance its data analysis and activation capabilities, supporting a new era of fan knowledge and engagement.
By leveraging the Marketing Data Platform developed by Audiencerate, Infront will be able to optimize its data-driven strategies, offering more targeted and personalized solutions for sports organizations, brands, and fans.
The first client to benefit from this platform will be Lega Basket Serie A, always focused on technological innovation, which will use the technology to improve audience understanding and strengthen fan engagement, both digitally and during live events.
The partnership between Infront and Audiencerate marks a significant step forward in adopting innovative solutions for the sports business, aiming to create new opportunities for leagues, clubs, and brands, strengthening the connection with the audience in an increasingly digital and interconnected landscape.
