NEW DELHI: The Indian Olympic Association (IOA) Friday announced one of India’s largest glassware producing company, Borosil Glass Works Ltd, as the Indian contingent’s official hydration partner.
As part of the partnership, Borosil Glass Works Limited will provide the Indian athletes and officials with their Hydra range of products to ensure that the athletes stay healthy and well-hydrated.
The initial partnership between IOA and Borosil will see the glassware giants associated with the contingents of the 18th Asian Games 2018 and the 2018 Summer Youth Olympic Games. However, both the parties have also agreed in principle for this partnership to be a long-term one, extending upto the year 2024.
On the new partnership, IOA secretary general Rajeev Mehta said: “We are extremely pleased to announce this partnership with Borosil Glass Works Ltd which will be beneficial for all our Indian athletes as they will get to use best quality products. I would like to thank Borosil for showing their support for Team India.”
Commenting on the association, Shreevar Kheruka, managing director Borosil Glass Works Ltd, said: “We are extremely excited to be associated with the Indian Olympic Association as they official hydration partner. Our brand’s core promise ‘Performs beautifully’ resonates with the values of the Olympic movement and that of the Indian Olympic Association. We are extremely proud of our country and we would like to see India’s growth in stature as a nation reflect in its medal tally at the Olympic Games in Tokyo and beyond.”
