MUMBAI: Iodex, a trusted pain relief brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), Tuesday announced the launch of its new advanced product – ‘Iodex UltraGel+’.
Indian cricket star Rishabh Pant has been chosen as the brand ambassador for the new launch, which was announced via a brand film ‘Ab Dard Se Din Bhar Aaram’. As the star wicketkeeper works tirelessly on bouncing back and returning to the cricket pitch, Iodex UltraGel+ is the trusted pain relief partner he relies on.
The new Iodex UltraGel+ carries double strength^ of active ingredient, Diclofenac DEA, which helps provide All Day Relief[2] with just 2 applications. It’s unique emulgel formulation enables greater penetration into the skin, thus providing relief from day-to-day body pains.
The launch campaign for Iodex UltraGel+ takes one through the rigorous journey Rishabh Pant is on to make his comeback. As the Indian cricketer meticulously trains to bounce back with every rep, his determination is supported by Iodex UltraGel+. The advanced new offering with double power [3]and all-day pain relief*, empowers Rishabh Pant to focus on his journey with Iodex Ultragel+ as an ally along the way.
This association with Rishabh Pant not only underscores the product’s effectiveness in helping individuals pursue their dreams without the hindrance of pain, but also aligns seamlessly with his dedication and spirit.
Bineet Jain, Pain and Respiratory lead, Area Marketing India Subcontinent, Haleon India, commented on the collaboration, saying, “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”
The new Iodex UltraGel+ is available on 1 mg and Blinkit across metro cities.
