MUMBAI: Vivo Indian Premier League host broadcaster Star India has declarbed that the total reach across Star TV network (in home and out of home) and Hotstar is 423 million fans for the first two weeks and is on track to achieve the 700 million fans targeted across screens for the tournament.
The 700 million fans target was an ambitious goal of adding 200 million fans across screens this IPL.
The regional language feeds across four markets – the three southern markets of Tamil Nadu, Karnataka, Andhra Pradesh/ Telangana, along with West Bengal – have witnessed a viewership growth of 39% on total viewership across screens, the broadcaster declared.
Total audience viewership in urban India across TV (in home and out of home) and Hotstar has increased by 27% at 289 million** impressions for the first two weeks.
According to the 21st Century Fox subsidiary, viewership on Hotstar has set new global records for live sports peak concurrency touching 7 million in the RCB vs CSK game on April 25th, beating the previous record at 6 million peak concurrency achieved on the MI vs RCB game on April 17th.
Data Sources:
* Total Audience Reach estimated by BARC week 15&16 for the first 17 matches across Star network channels in U+R 2+ , Out of home (Mumbai, Delhi, Bangalore) and Hotstar data analytics
** Total Viewership impressions including Urban 2+ (All India) BARC week 15&16 viewership impressions for Star network channels, OOH TV viewership impressions (Mumbai, Delhi and Bangalore) and Hotstar data analytics
*** Total Viewership impressions including Urban 2+ (TN/Puducherry, KN, AP/Telangana, WB) BARC week 15&16 viewership impressions for Star network channels, OOH TV viewership impressions (Mumbai, Delhi and Bangalore) and Hotstar data analytics
