RICHARDSON, Texas: Fossil Group, Inc. and PUMA SE HAVE signed a global license partnership agreement for the design, development and distribution of PUMA watches and smartwatches through 2028.
“Puma is one of the world’s leading sports brands. We are excited to partner with them and bring our world class design and distribution capabilities to the Puma watch collection,” said Kosta Kartsotis, chief executive officer, Fossil Group.
Puma and Fossil Group will collaborate on the design and manufacturing of Puma-branded watches and smartwatches, with products planned to hit the market in 2019. The new products will be available through select department stores, specialty retailers and e-commerce channels in Fossil Group’s extensive global network.
Bjørn Gulden, CEO of Puma, says: “Time makes or breaks athletes, which is why the right partner for watches and wearables is particularly critical to our brand. We are pleased to team up with Fossil Group, whose strong focus on innovation will help us make products that fit the needs of our consumers and the world’s fastest athletes.”
