MUMBAI: Star Sports reportedly recorded a total of 50 million viewers tuning into the channel during the mega auction.
According to BARC data for the week, almost 50 million viewers tuned in for the two days player auction in Bengaluru.
The mega player auctions saw over 40% jump in overall consumption on TV
3.6 billion minutes were consumed by the fans for IPL 2022 Auction compared to 2.5 billion minutes recorded for 2018 IPL Auction
On Disney+Hotstar the peak concurrent viewership for the auction was at 2.18 million
“This year turned out to be the biggest auction event and justified our belief that the runway offers the opportunity to engage with millions of cricket fans and generate immense anticipation for the tournament,” Sanjog Gupta, head-sports at Disney Star, told Economic Times.
