MUMBAI: Indian Premier League host broadcaster Star Sports has increased the rates of IPL on-air sponsorships by 20%.
Economic Times, quoting industry sources, reports that Star Sports has already sealed deals with 10 on-air advertisers for IPL 2022 at the revised rates.
Star Sports Network has already signed deals with Cred, Dream11, Byju’s, TATA, Asian Paints, Spotify, Meesho, Swiggy Instamart, Kamla Pasand & Pepsi.
The rates for IPL 2022 onn-air sponsorships
Co-Presenting Partners: Rs 160 crores
Associate Sponsors: Rs 90 cr
The same packages were sealed at Rs 130-140 cr and Rs 60-65 cr range respectively in IPL 2021.
