MUMBAI: With more matches going into the final overs, individual brilliant performances supported with world class broadcast, VIVO IPL 2019 continues its spectacular rise on the Star Network. Just four weeks into the tournament, VIVO IPL on Star network has seen 411 million* viewers tuning in. This is close to the total tournament reach of last year.
With women and kids accounting for 52% of the tournament’s viewership this season, IPL 2019 continues to be popular across all viewer sets. Compared to last year, IPL’s female viewership in the first four weeks of the tournament continues to grow recording 15% increase. Average impressions for women have grown from 8.8 million per match in 2018 to 10.1 million this year.
Average Impressions* (in million) in first 4 weeks:
Overall – 28.2; Kids (2-14) – 4.5; Females (15+) – 10.1; Males (15+) 13.6
% Growth in 2019 (vs 2018 SPLY)**:
Overall – 16%; Kids (2-14) – 29%; Females (15+) – 15%; Males (15+) 13%
* Source: BARC (TV + OOH), Only Match Telecast Hours considered, total average impressions as measured on BARC
For the growth vs last year, comparison has been done with Star Channels excluding DD on TV versus TV+OOH of this year VIVO IPL Channel Bouquet in 2019 – Asianet Plus, Star Suvarna, STAR Suvarna HD, Jalsha Movies, Jalsha Movies HD, Star Maa Movies, STAR Maa Movies HD, STAR Gold HD,STAR Gold, STAR Pravah, STAR Sports 1,STAR Sports 1 Tamil, STAR Sports 1 Kannada, STAR Sports 1 Telugu, STAR Sports 1 Bangla, STAR Sports 2(v), STAR Sports 1 Hindi, STAR Sports 1 HD,STAR Sports 2 HD(v), STAR Sports 1 HD Hindi, STAR Sports Select 1 HD, STAR Sports Select 1 SD, STAR Vijay Super, Hungama
