PARIS: Diesel Fragrances has teamed up with Brazilian football star Neymar Jr to create a new, “game-changing” fragrance.
The collaboration purportedly reflects Diesel Fragrances’ vision of “modern masculinity and bravery”.
Neymar is the first celebrity from the world of sports to front a Diesel Fragrance. Why Neymar? With around 250 million followers on social media, Neymar is ranked in the top ten of the world’s most famous celebrities.
Diesel has made clear that the Brazilian football star was a “veritable co-pilot”, his role largely exceeding that of a traditional spokesperson. Neymar was involved with all aspects of the fragrance, from its initial creation to the story of the soon to be unveiled campaign, and including the bottle, the juice, the recent announcement on Instagram.
“I took part in the most important decisions,” said Neymar. “It had to be a daring fragrance, and it also had to be related to what I like. I wanted a fragrance telling my own story and what bravery means to me.”
The release coincides with Neymar’s first decade as a professional athlete, and it also marks the 10th anniversary of Only The Brave, Diesel’s signature fragrance for men. According to Neymar, “You have to have bravery in life if you want to achieve great things, no matter what professional area you are in.”
The full campaign, starring Neymar in a “playful” mood, will debut on 19 May.
