MUMBAI: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore (113 million) viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023.
As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024 which led to 6.6 billion minutes of watch-time.
The opening match on JioCinema had fans treated with unheard IPL stories from the likes of Sachin Tendulkar, Virender Sehwag. JioCinema turned it up in the commentary box as well, as cricket fans heard Sehwag commentate in Haryanvi for the first time. Style icon and singer Badshah dialled up the pop-figure quotient in JioCinema’s Punjabi and Haryanvi commentary box.
Another driver of the record-breaking figures during the opening match was the latest edition of JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan. The opening night contest saw a viewer winning gold worth Rs 50 lakhs, while the first runner-up won gold worth Rs 10 lakhs. More than 50 participants won gold worth Rs 1 lakh each. Viewers are also able to win a motorcycle, a smart TV, and plenty of vouchers for each game from second match onwards.
JioCinema took the opening match presentation to a whole new level with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their IPL campaign within the first six overs of the opening game under the newly introduced JioCinema Brand Spotlight. This season kicked off Friday night with a record 18 sponsors and over 250 advertisers.
The new season of IPL has given viewers lot to cheer about as fans can continue streaming the world’s biggest cricket league for free on JioCinema. In addition, fans will be able to catch the latest season in 4K, across 12 languages, including Haryanvi for the first time, with multi-cam options, including the much-hyped Hero Cam.
