MUMBAI: Vivo IPL 2018 host broadcaster Star India asserts that overall viewership across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 5 was 40% higher than the comparable number of matches last year.
Within this, TV urban viewership is 611 million impressions, 24%+ growth vs a year ago, while digital impressions stand at 97 million impressions, 2.5x vs a year ago.
The tournament has reached 556 million** across screens across India so far, already surpassing last years reach for the whole tournament, Star has declared.
Data Sources:
* Total Viewership impressions including Urban 2+ (All India) BARC week 15-19 viewership impressions for Star network channels, OOH TV IPL bouquet viewership impressions (Mumbai, Delhi and Bangalore) and Hotstar data analytics
**Total Audience Reach estimated by BARC week 15-19 for the first 43 matches across Star network channels in U+R 2+ , Out of home TV IPL bouquet (Mumbai, Delhi, Bangalore) and Hotstar data analytics
