The Indian Racing Festival has announced its new partnership with Go Fish Entertainment Pvt. Ltd. This collaboration marks a leap in enhancing the IRF brand presence through celebrity partnerships and an extensive media campaign.
Go Fish Entertainment, an entertainment marketing agency from Mumbai, boasts nearly two decades of industry expertise. Known for its expertise in partnerships and campaigns, Go Fish excels in crafting celebrity collaborations and media strategies.
Go Fish Entertainment has played a pivotal role in strategizing, negotiating, and closing strategic celebrity partnerships for the IRF.
Notable figures such as John Abraham, Sourav Ganguly, and Arjun Kapoor have partnered with IRF to own teams: John Abraham is the owner of the Goa Aces, Sourav Ganguly is the owner of the Kolkata Royal Tigers, and Arjun Kapoor is the owner of the Speed Demons Delhi.
IRF is a premier motorsport event in India, which is gearing up for its third season. IRF, created by Racing Promotions Pvt. Ltd., is designed to connect with India’s burgeoning motorsport fan base.
The festival features two main championships: the Indian Racing League (IRL) and the Formula 4 Indian Championship (F4IC), promising a season of high-speed action.
This year, eight city-based teams – Kolkata, Hyderabad, Bangalore, Chennai, Delhi, Goa, Kochi, and Ahmedabad – will compete from August to November
Sajay Moolankodan, director of Go Fish Entertainment, said, “We are thrilled to bring these celebrities into a strategic partnership with the Indian Racing Festival. Our goal was to align with celebrities who not only have a strong connection with the audience but also embody the spirit of motorsports. We believe these collaborations will enhance the Indian Racing Festival’s visibility and set a new benchmark in motorsports in India. We are excited to support Mr. Reddy’s vision for the Indian Racing festival and the growth of motorsports in the country.”
Akhilesh Reddy, chairman, said, “This partnership with Go Fish Entertainment represents a new era for the Indian Racing Festival. The addition of such esteemed celebrities will undoubtedly enhance the festival’s profile and appeal. What sets Go Fish apart is not only their ability to secure strategic celebrity partnerships but also their expertise in crafting well-planned media campaigns that elevate our brand, alongside other strategic media partnerships.”
John Abraham said, “Go Fish played a pivotal role in getting me on board with the Indian Racing Festival. They were relentless and very convincing. Their strategic approach in aligning me with the festival is truly commendable. I am thrilled to be part of this exciting journey with the Goa Aces team.”
Sourav Ganguly said, “The Go Fish team was persistent and persuasive over time, demonstrating how this partnership would benefit everyone involved. Their dedication and strategic vision ultimately convinced me to join the Indian Racing Festival as the owner of the Kolkata Royal Tigers team.”
Arjun Kapoor said, “Their straightforward and transparent approach made the decision seamless. I am thrilled to be part of the Indian Racing Festival and can’t wait to see the campaign unfold.”
In addition to the celebrity partnerships, Go Fish Entertainment is launching a media campaign across TV and in-cinemas, ensuring an impact on the IRF.
