IRONMAN and Athletic Brewing Company have announced a renewed three-year global sponsorship, extending their collaboration through the 2028 season. The extension cements Athletic Brewing’s position as the official non-alcoholic beer of the IRONMAN and IRONMAN 70.3 Global Series.
Under the agreement, Athletic Brewing will continue as title sponsor of two of North America’s most iconic races: the Athletic Brewing IRONMAN 70.3 Oceanside and Athletic Brewing IRONMAN Lake Placid triathlons.
Athletic Brewing’s flagship and seasonal brews will also continue to be available at most IRONMAN Villages across the United States, Canada, and the United Kingdom, offering athletes and spectators a refreshing way to celebrate race day.
The IRONMAN Group executive vice president of global partnerships Yanni Andreopoulos said, “We are thrilled to be continuing our partnership with Athletic Brewing, a brand that shares our commitment to celebrating active lifestyles. The Athletic Brewing non-alcoholic beer pour on the professional athlete podiums has quickly become an iconic race-day tradition, and we look forward to creating many more moments of celebration in our sport with Athletic by our side.”
Athletic Brewing co-founder & CEO Bill Shufelt added, “Crossing an IRONMAN finish line is one of the greatest accomplishments an athlete can achieve, and we’re proud to help celebrate those unforgettable moments with our award-winning brews. IRONMAN athletes embody the same perseverance and commitment that inspire our team to push boundaries in non-alcoholic brewing. Our mission has always been to craft great-tasting brews for modern, mindful adults, and we’re grateful to be part of a global endurance community defined by determination, resilience, and the pursuit of excellence.”
