JAMESON IRISH WHISKEY has been announced as the official whiskey partner of the National Football League (NFL) in Ireland, as well as an official partner of the 2025 NFL Dublin Game, taking place on 28 September at Croke Park. The fixture, featuring the Minnesota Vikings and Pittsburgh Steelers, will mark the first-ever NFL regular-season game in Dublin.
For Jameson, the moment represents years of anticipation. As the NFL expands its global footprint, the arrival of American football in Dublin fulfils a long-held ambition for the Irish brand, per the release.
The partnership will unlock exclusive opportunities for Jameson to engage with fans throughout the 2025 NFL season, beginning with the Dublin Game.
Irish Distillers business acceleration director Simon Fay said, “For years, Jameson has hoped an NFL game would land in Dublin, and at the core of this partnership is an ambition to create unforgettable experiences that bring people together, with a toast to the bonds that Jameson fosters across cultures and continents. To now welcome the league, the Vikings, and the Steelers, to our hometown is a moment we will celebrate with fans in Dublin and across Ireland.”
NFL senior vice president of global partnerships Tracie Rodburg added, “We could not be more excited to bring a regular season game to Dublin. Irish fans are some of the most passionate in the world, and we know they’ll create an incredible atmosphere at Croke Park. To have Jameson – such an iconic Irish brand known for bringing people together – as part of this historic moment makes it even more special.”
What fans can expect:
* Commissioner Live: Jameson will be a partner of the NFL’s Commissioner Live event at Whelan’s, featuring signature serves, gifting moments and an atmosphere that embodies Irish hospitality.
* Gameday Spirit: Jameson-branded bars and signature cocktails inside NFL premium spaces and suites at Croke Park on gameday.
* Fan Access: A Jameson Greenzone at Jameson Distillery Bow Street where Irish fans can experience promotions, prizes and giveaways to bring them even closer to the action.
