STAMFORD, Conn: The 2017 American League Rookie of the Year and baseball phenomenon is now sound systems firm JBL’s newest brand ambassador.
Aaron Judge will follow in the footsteps of other Yankees greats, including brand ambassador Mariano Rivera, as he’s welcomed into team JBL.
Said Judge: “I’m excited to carry on the legacy of Yankees greats as a JBL brand ambassador.”
Fans will find Judge and JBL all over New York City this summer. Whether hailing a taxi, riding the subway or catching a game at Yankee Stadium, New Yorkers and visitors to the city can expect never-before-seen content and displays featuring the All-Star slugger.
To officially celebrate the start of the partnership, JBL designed commemorative Aaron Judge custom headphones.
“Aaron Judge truly embodies JBL. The energy that he brings to everything that he does, both on and off the field, reflects the vibrancy of the brand,” said Ralph Santana, chief marketing officer of Harman, parent company of JBL. “There’s a rich history between JBL and the Yankees, and we’re thrilled to be partnering with another rising star on some exciting projects to be announced in the coming months.”
Judge joins a stacked roster of popular performers, athletes and entertainers serving as JBL brand ambassadors. JBL’s ambassadors include three-time NBA champion and two-time MVP Stephen Curry; three-time NBA All-Star and musician Damian Lillard; German football star Jerome Boateng; Grammy nominated and multi-platinum selling recording artist Demi Lovato; multi-award-winning singer and songwriter Tinie Tempah; world-renowned musician, producer and humanitarian Quincy Jones; Indian composer and singer AR Rahman and Indian actress Priyanka Chopra, among others.
