MUMBAI: JioCinema, the exclusive digital destination for the TATA IPL, has announced “Jeeto Dhan Dhana Dhan”, a new contest that gives fans a chance to win one car every match.
Introduced on April 8, JioCinema recorded over 15 million plays on the contest in the first two matches between Rajasthan Royals vs Delhi Capitals and Mumbai Indians vs Chennai Super Kings on Saturday.
A free-to-play contest, Jeeto Dhan Dhana Dhan offers viewers prizes like smartwatches, Bluetooth speakers, Bluetooth neckband, and wireless earphones, among others throughout the match. Viewers need to hold the phone in portrait mode. A chat box will open at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the car.
The introduction of one more fan-centric feature on the platform comes on the back of JioCinema’s opening weekend that clocked over 147 crore video views, recording the highest-ever opening weekend for the IPL on digital. The number of video viewers for the first weekend alone on JioCinema eclipsed what was recorded across the entire last season of IPL on digital. This was also higher than the ICC T20 World Cup 2022.
Star actor Alia Bhatt was unveiled as the face of the TVC campaign introducing the Jeeto Dhan Dhana Dhan. She is also engaging with the viewers on JioCinema explaining how to play the contest and win prizes.
