JIOSTAR HAS ANNOUNCED that IPL 2026 has recorded a cumulative reach of over 1.06 billion across digital and linear television, a 7% increase over the previous season. Average match reach has climbed to 277 million, up 6% year-on-year, with content available across 20+ feeds and 12 languages.
Connected TV has been the fastest-growing platform this season, with a 26% increase in reach and 20% growth in consumption year-on-year. Linear television reach is on track to cross 500 million, in line with last year’s figures at the same stage. JioStar’s “Champions Wali Feed” features former cricketers including Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag, and Irfan Pathan.
On the advertiser front, 22 sponsors have partnered with JioHotstar on digital and 16 on Star Sports for linear TV, with 125 new advertisers compared to last season.
JioStar- Sports Head of Sales, Anup Govindan, commented, “TATA IPL 2026 is not just building on last year’s momentum, it is redefining it. The scale we are witnessing today is unprecedented, with over a billion screens already engaged. What stands out is not just the growth in reach, but the depth of engagement across platforms, especially the rapid acceleration of Connected TV. This season is a clear testament to how the biggest sporting property in the country continues to get even bigger, delivering unmatched value for fans and partners alike. As the tournament progresses, we are confident of setting even higher benchmarks and continuing to push the boundaries of what live sports can achieve in India.”
