THE INDIAN SUPERCROSS Racing League (ISRL) has appointed Arun Kumar Rao as President of Commercial Partnerships ahead of Season 3. In his new role, he will lead the league’s commercial strategy, focusing on sponsorships, partnerships, media integrations, and revenue development.
Rao has over 25 years of experience across sports, media, entertainment, advertising, and integrated marketing. He has previously worked with HAVAS PLAY, Disney India, The Times of India Group, Odisha FC, DSPORTS, Dish TV India, 9XM Media, FTV India, TBWA India, and Percept Communication.
Salman Khan serves as brand ambassador and investor for ISRL, which is exclusively sanctioned by the Federation of Motor Sports Clubs of India (FMSCI). The league features international riders, celebrities, franchise teams, and brands, and has recorded growth in stadium attendance, broadcast viewership, and digital engagement over its first two seasons.
