JKC SPORTS has announced its official launch, marking the formal entry of JK Cement promoters and industrialists Dr Raghavpat Singhania and Madhav Singhania into India’s professional sports ecosystem.
With a long-term strategic commitment, the company aims to build structured sporting pathways, invest in sustainable sports ventures, and drive grassroots development alongside competitive excellence across multiple disciplines.
With active involvement across sports infrastructure, franchise assets, sports tech, digital content, and fitness initiatives, they aim to build a credible multi-sport portfolio, a media release said.
JKC Sports will scale its operations through three core verticals:
*A global fitness and wellness platform
*JKC Sports Media, focused on digital IPs
*A High-Performance Centre integrating coaching, sports science, analytics, and structured development pathways to nurture athletes from grassroots to elite competition
Backed by decades of the promoters’ family legacy, JKC Sports Pvt. Ltd. is designed to accelerate India’s sporting ambitions. Founders of JKC Sports Pvt. Ltd., Dr Raghavpat Singhania and Madhav Singhania, the objective of the investment is “also in line with our nation’s vision of building a sporting nation, culminating in the dream of India hosting its first Olympics in 2036”, an official release stated.
Dr Raghavpat Singhania said, “This initiative goes beyond team ownership — it is about building long-term sporting architecture. Our focus is on value creation, training ecosystems, and community development that can inspire and sustain sporting aspiration.”
Madhav Singhania brings expertise in sports planning, talent structures, and infrastructure development, and serves as president, UP Squash Rackets Association, driving access and participation from grassroots to competitive levels. Speaking on the launch, he added, “JKC Sports is founded on the belief that sport can be transformational and contribute to the cause of nation-building. We aim to build structured pathways, fuel ambition among young athletes, and contribute to India’s evolving global sporting profile.”
