MediaMarktSaturn, a German company known for its transformation from a traditional retailer into a comprehensive omnichannel service platform, has announced the appointment of world-renowned football manager Jürgen Klopp as its new brand ambassador.
Per an official statement, with over 50,000 employees from more than 130 nations, MediaMarktSaturn “shares Klopp’s vision of teamwork, growth, and excellence, making him a natural fit to represent their brand”.
Michael Schuld, CMO of MediaMarktSaturn, expressed his enthusiasm, stating: “Instead of 50,000, we are now 50,001 in Team MediaMarktSaturn: We have successfully secured Jürgen Klopp as our new brand ambassador for the Group – because every strong team has a strong coach. With him, we have a powerful and highly personable face for our company, who will accompany us through our campaigns at the brand level. Jürgen Klopp is authentic. He is passionate. He connects with people and inspires them to exceed their own expectations. This makes him the perfect partner on our journey to becoming the Experience Champion.”
Klopp, known for his relatable and inspiring leadership, will drive team spirit within MediaMarktSaturn and support their marketing activities across 11 countries, starting with a major campaign launch. His ability to unite teams of diverse individuals behind a shared goal mirrors MediaMarktSaturn’s mission of transformation and continuous improvement.
SPORTFIVE, commercial and marketing representatives for Klopp, in collaboration with Project MJK, the management team of the iconic football manager, has successfully brought together Klopp and MediaMarktSaturn. This collaboration continues to enhance Klopp’s brand presence, aligning his values with one of the most innovative consumer electronics retailers in Europe.
Ron Wiegand, senior vice president Global Athlete & Team Marketing at SPORTFIVE commented: “This partnership exemplifies the dedication of the newly founded collaboration between SPORTFIVE and project MJK with the goal to creating high-impact collaborations that resonate across industries and borders, to strengthen both, Jürgen Klopp’s global appeal as well as the MediaMarktSaturn brand.”
