Global marketing data and analytics company Kantar Tuesday announced the appointment of Cheong Tai Leung as CEO of its Insights Asia Pacific business.
Reporting to Chris Jansen, Kantar’s chief executive, Ms Leung will lead Kantar’s regional team in growing the agency’s relationships; partnering with them as they redefine their growth strategies. Ms Leung takes over the leadership role from Wayne Levings, who will now focus exclusively on his role as Kantar’s chief client officer.
On her appointment, she commented: “Kantar’s expertise in understanding consumers, its technology and artificial intelligence capabilities are shaping the brands of tomorrow. In our ever-changing, complex world, Kantar offers true strategic partnership to brands to help them connect with consumers and build the trust that will fuel the next wave of growth. I look forward to joining Kantar’s executive team to help drive a positive impact for brands and consumers across the region.”
Chris Jansen, Chief Executive, added: “Cheong Tai brings more than 20 years of international leadership and business management experience across emerging, developing markets and Asia Pacific. She will be a huge asset to our business as we continue to build our relationships and push for growth in this most dynamic of regions.”
Leung will take up her role in the first half of 2023.
