MUMBAI: A little over a year after Kedar Teny joined Sony Pictures Networks India’s (SPN) sports cluster as senior vice president, marketing and on-air-promotions (OAP), he has moved on to a creative agency start-up – Tilt Brand Solutions – as chief strategy officer.
Teny came on board SPN last July from McDonald’s, where he was director of marketing and digital.
At SPN, Teny was reporting in to Rajesh Kaul, president, Distribution and Sports Business, and was responsible for marketing the channels in the cluster, as well as for content promotion.
Teny joined McDonald’s (Hardcastle Restaurants) in 2014, before which he was category head – deodorants at HUL where he spent four years. He has also had stints at Airtel and Lowe.
According to Economic Times, Tilt Brand Solutions is an agency that offers “consulting, communication, content and video production services for brands and businesses”.
